Print & Digital Design

The Power of Graphic Design

Graphic Design is more than visuals—it’s how your message connects with the people who matter most. From healthcare to non-profits to small businesses, thoughtful design builds trust, inspires action,
and helps your brand stand out across print and digital platforms.

These examples showcase work I completed as an in-house designer, where I specialized in creating brochures, digital ads, and branded marketing materials. This same expertise is what I now bring to healthcare providers and small businesses looking to strengthen their marketing presence.

Work created while in-house at Komet USA.

Sales materials support your sales team by providing polished, branded resources that build credibility, educate prospects, and
drive conversions.

Sales Materials

  • Brochures: Brochures are an effective way to provide detailed information about your products, services, or brand story. They give potential customers something tangible to take away, helping your business build trust and guide people through their buying decisions.

  • Flyers: Flyers are a cost-effective tool for promoting events, sales, or announcements. Designed for quick distribution, they grab attention fast and are perfect for driving immediate awareness and engagement with your business.

  • Postcards: Postcards combine impact and simplicity, making them ideal for direct mail campaigns or in-person handouts. They allow businesses to deliver concise messages, promotions, or invitations in a memorable and visually appealing format.

  • Advertisements:  Advertisements—whether print or digital—are designed to capture attention and inspire action. They help businesses build brand recognition, promote specific offerings, and reach target audiences with strategic visuals and messaging that convert.

Work created while in-house at Komet USA.

ENVIRONMENTAL Design

Environmental designs create immersive experiences that engage customers, reinforce brand identity, and leave a lasting impression.

  • Tradeshow Booths: A custom trade show booth design helps your business stand out in a crowded event space. With strategic layouts, bold visuals, and clear messaging, your booth becomes a powerful tool to attract visitors, showcase products or services, and create memorable brand experiences. A well-designed booth builds credibility and ensures your brand is seen by
    the right audience.

  • Pull-up Banners: Pull-up banners are versatile, portable marketing tools that highlight key messages, promotions, or brand identity. They’re ideal for trade shows, conferences, and in-store displays, offering high visibility with minimal setup. Businesses use them to quickly grab attention, direct traffic, and reinforce their brand presence in any professional setting.

  • Event Branding / Event Collateral: Event branding and collateral ensure your business delivers a consistent and impactful brand experience across every touchpoint. From signage and programs to digital screens and promotional materials, cohesive event design strengthens brand recognition, engages attendees, and leaves a lasting impression. It’s essential for businesses looking to connect with their audience and elevate the overall event experience.

Work created while in-house at Komet USA.

Digital Designs

Digital designs help businesses establish a strong online presence, attract and engage audiences, and communicate messages effectively in the fast-paced digital landscape.

  • Email Blasts: Email blasts allow your business to communicate directly with your audience, delivering promotions, announcements, or updates straight to their inbox. They are a cost-effective way to drive engagement, nurture customer relationships, and encourage repeat business.

  • Digital Advertising: Digital advertisements help businesses reach target audiences across websites, social media, and search platforms. With compelling visuals and messaging, they increase brand visibility, attract new customers, and drive measurable actions such as clicks,
    sign-ups, or purchases.

  • Social Media Graphics: Social media graphics make your brand stand out on platforms like Instagram, Facebook, and LinkedIn. Eye-catching visuals strengthen brand identity, increase engagement, and help communicate your message quickly to a large audience, turning followers into loyal customers.

TestImonial

“Sierra is a bright, creative and engaging marketing professional with excellent
graphic design skills and intuition. Sierra fit right into our team from the start, hitting the ground running, and quickly proving herself as an asset to the organization.”

- Diana Shacklock, Former Director, Partnerships and Marketing, Philadelphia Visitor Center Corporation

Let’s work TOGETHER!

From print campaigns to digital marketing graphics, I design materials that help healthcare and
service-based businesses stand out. Let’s talk about your next project and how I can support your goals!